Marquee

A moving line of short statements, in one row or two rows running in opposite directions.

munich-demo.myshopify.com
The marquee under the home page slideshow.
The marquee under the home page slideshow.

What it does

Runs its blocks as a continuous horizontal line across the section. One row is the classic band. Two rows stacks two lines that move in opposite directions, for a denser, more graphic effect. Items can carry an icon and a link. Font, size, case and the separator between items are settings of the section.

When to use it

Right under the hero on the home page, as a band of brand statements or proof points, and as a divider between chapters on long pages. On a dark color scheme it frames the page; on the page scheme it reads as a quiet line of text. Do not use it for anything a visitor must read to buy. It is atmosphere, not information.

Blocks

  • Marquee item: one statement with an optional icon and link.

Setting it up

  1. Add six to eight Marquee item blocks. Keep each to two to five words.
  2. Choose Font and Size. Heading font, medium, with the accent font on one word each is the demo setting.
  3. Set Marquee duration so the text moves slowly enough to read: 30 seconds for eight short items.

Settings

SettingTypeWhat it does
General
Color schemeColor schemeThe surface of the section: background, text, buttons and accent as one contrast-checked set. Schemes are edited under Theme settings, Colors.
LayoutSelectOne row runs all items in a single line. Two rows runs them in two lines moving in opposite directions.Options: One row, Two rows · Default: One row
Text
SizeSelectHow large the items render.Options: Large, Medium, Small, Extra small · Default: Medium
FontSelectWhich of the three theme fonts the items use.Options: Heading font, Body font, Accent font · Default: Heading font
Use uppercaseCheckboxSets the items in capitals.Default: off
SeparatorSelectThe mark between items. None runs them with spacing only.Options: Dot, Slash, Star, None · Default: Dot
Marquee durationRangeSeconds for one full loop. Higher is slower. Longer text needs a longer duration to move at the same pace.10 to 60 s · Default: 30
Pause on hoverCheckboxStops the marquee while the pointer is over it, so a visitor can read or click an item.Default: on
Section padding
Top paddingRangeSpace between the top of the section and its content. On a phone the theme tightens it by a quarter.0 to 120 px · Default: 20
Bottom paddingRangeSpace between the content and the bottom of the section. On a phone the theme tightens it by a quarter.0 to 120 px · Default: 20

Marquee item block

SettingTypeWhat it does
TextTextOne short statement. Italicize a word to set it in the accent font.Default: Say one thing your shop stands for
IconSelectA small icon in front of the item.Options: None, Shipping, Returns, Guarantee, Delivery time, Natural, Gift, Secure payment, Check, Star · Default: None
LinkLinkMakes the item a link.

This section also accepts app blocks, so apps that provide one can add content here.

Tips

  • Six to eight items make a good loop. Fewer and the repetition is obvious; more and no single item is read.
  • Italicize one word per item to set it in the accent font. That is where the editorial look comes from.
  • Visitors who prefer reduced motion see the items as a still row they can scroll sideways. Nothing is hidden from them.
  • Pause on hover lets a visitor click an item with a link. Leave it on when items link somewhere.