Your promise as a statement or a card, with a founder quote, a signature, trust pills and a button.
munich-demo.myshopify.com
The guarantee card with the founder portrait, the quote and three trust pills.
What it does
A section built around a promise. Statement lays image and text out on the section
surface; Card puts them on a card with its own color scheme. The image can be a
rectangle or a circle, on the left, right or above. The content is made of blocks: label,
heading, text, the founder quote with signature and attribution, trust pills and a
button.
When to use it
The money back guarantee, the satisfaction promise, the quality pledge. On the product
page after the social proof and before the recommendations, so the last thing before the
related products is the reason the risk is small. On the about page as the closing word
of the founder.
Blocks
Label, Heading, Text, Button: the standard content blocks.
Founder quote: the quote, an attribution line, a signature image and the names
under it.
Trust pills: a row of short pills from a comma separated list.
Setting it up
Upload the Image, choose Image shape and Image position.
Add a Label (“Our promise”), a Heading with the number in the accent font
(“Try it for 60 days.”), and the Founder quote.
Add Trust pills with three short items.
Choose Layout. Card with the white scheme is the demo setting.
Settings
Setting
Type
What it does
General
Color scheme
Color scheme
The surface of the section: background, text, buttons and accent as one contrast-checked set. Schemes are edited under Theme settings, Colors.
Width
Select
Fixed width keeps the section inside the page margin so it lines up with the sections around it. Full width runs it to the edge of the screen.Options: Fixed width, Full width · Default: Fixed width
Layout
Select
Statement shows image and text on the section surface. Card puts them on a card in the card color scheme.Options: Statement, Card · Default: Statement
Card color scheme
Color scheme
The surface of each card, separate from the section behind it, so cards can stand off the section background.
Image
Image
Image
The founder portrait or the product photo. For Circle, a photo with the face centered.
Alt text
Text
Describes the image for people using a screen reader and for search engines. Leave empty to use the alt text set on the file in Content.
Image shape
Select
Rectangle shows the image at the chosen ratio. Circle crops it to a round avatar.Options: Rectangle, Circle · Default: Rectangle
Image ratio
Select
The shape the image is cropped to. Adapt keeps the proportions of the uploaded file.Options: Landscape, Portrait, Square, Adapt to image · Default: Landscape
Image position
Select
Left or right of the text on desktop, or above the text in one column.Options: Above, Left, Right · Default: Left
Content
Content alignment
Select
Whether the text sits left, centered or right. Center goes with Image position Above.Options: Left, Center, Right · Default: Left
Section padding
Top padding
Range
Space between the top of the section and its content. On a phone the theme tightens it by a quarter.0 to 120 px · Default: 60
Bottom padding
Range
Space between the content and the bottom of the section. On a phone the theme tightens it by a quarter.0 to 120 px · Default: 60
Label block
Setting
Type
What it does
Text
Text
A short kicker above the heading, such as a chapter name. Rendered small, spaced and uppercase.Default: Add a short label
Alignment
Select
Overrides the alignment of the section for the pills only.Options: Inherit, Left, Center, Right · Default: Inherit
Heading block
Setting
Type
What it does
Heading
Text
The heading text. Italicize a word to set it in the accent font.Default: Add a heading that says what you stand for
Size
Select
How large the heading renders, on the shared type scale.Options: Large, Medium, Small, Extra small · Default: Medium
Heading level
Select
Page heading is the one heading that names what the page is about; use it once per page. Section heading and Subheading are for everything else.Options: Page heading, Section heading, Subheading · Default: Section heading
Accent font
Select
Highlight words puts the italicized words on the accent font. Whole heading sets the entire line in it. Off keeps the heading font.Options: Highlight words, Whole heading, Off · Default: Highlight words
Alignment
Select
Overrides the alignment of the section for the pills only.Options: Inherit, Left, Center, Right · Default: Inherit
Text block
Setting
Type
What it does
Text
Rich text
A short kicker above the heading, such as a chapter name. Rendered small, spaced and uppercase.Default: <p>Use this text to explain the product, the story, or the promise behind it.</p>
Size
Select
How large the heading renders, on the shared type scale.Options: Large, Medium, Small · Default: Medium
Alignment
Select
Overrides the alignment of the section for the pills only.Options: Inherit, Left, Center, Right · Default: Inherit
Button block
Setting
Type
What it does
Button label
Text
The text on the button.Default: Shop now
Button link
Link
Where the button leads.
Button style
Select
Solid is the primary button in the scheme colors, Outline a bordered button, Text link a plain underlined link.Options: Solid, Outline, Text link · Default: Solid
Size
Select
How large the heading renders, on the shared type scale.Options: Large, Medium · Default: Medium
Alignment
Select
Overrides the alignment of the section for the pills only.Options: Inherit, Left, Center, Right · Default: Inherit
Founder quote block
Setting
Type
What it does
Quote
Rich text
The promise in the founder's words, in quotation marks. Rendered in the accent font.Default: <p>"We stand behind everything we make. If it is not right for you, send it back within 60 days and you get every cent back, no questions asked."</p>
Attribution
Text
Who is speaking, such as Founder or the person's name and role.Default: Founder
Signature image
Image
A handwritten signature as a transparent PNG, shown under the quote.
Names
Text
The names printed under the signature.
Alignment
Select
Overrides the alignment of the section for the pills only.Options: Inherit, Left, Center, Right · Default: Inherit
Trust pills block
Setting
Type
What it does
Trust pills
Text
Short promises as pills, separated by commas. Three items of two words fit one line on a phone.Default: Free returns, Secure checkout, Fast shipping
Alignment
Select
Overrides the alignment of the section for the pills only.Options: Inherit, Left, Center, Right · Default: Inherit
Show below product media
Checkbox
On the product page only: moves the pills under the images instead of keeping them in the buy box.Default: off
This section also accepts app blocks, so apps that provide one can add content here.
Tips
Circle image shape turns a portrait into the founder's avatar. Use a photo where the face is centered and the background calm.
The founder quote is set in the accent font as a person speaking. Keep it to two sentences and put it in quotation marks.
Trust pills are a comma separated list. Three pills, two words each, is the width that fits one line on a phone.
Image position Above with Content alignment Center gives a symmetrical card for a page with centered sections.